What’s for Pudding? was formed in Kilmessan, Co. Meath by Catriona Flaherty and her son Rory Flaherty. What’s For Pudding? was initially supplied to local Supervalu stores and a number of independent shops. Within a number of months, the What’s For Pudding? Sticky Toffee Pudding won gold at the Blas na h’Eireann food awards and so the exciting journey started.